Testimonials

The website journalists use to find Aussie case studies

“I often use the Australian Made website to find story ideas. I’ve filmed lots of process stories about items that are Australian-made and our audiences love them.”  – Natalie Hunter, Producer and Presenter, Channel Ten

 

A platform to help boost web presence

"Our customers love that our Height Charts are certified with the Australian Made Campaign, and our free business listing on australianmade.com.au has helped strengthen our online presence dramatically too. Google Analytics reports through both the campaign that was run and our business listing on the Australian Made website hundreds of targeted shoppers are being driven to our website, and the bounce rate is really low, which demonstrates the value of those visitors. The team at The Australian Made Campaign are extremely knowledgable and keen to empower business owners with their knowledge to help them succeed." – Alicia O'Neill, Owner,  Grandad Pats

 

A powerful tool for showcasing Australian manufacturing

“We use the Australian Made logo on all of our marketing materials and we can confidently say that it has helped us to showcase Australian manufacturing, products, ingenuity and quality here in Australia and in export markets. Thank you to you all there at Australian Made. We love working with you guys and appreciate your efforts in promoting proper Australian-made goods,” – Vernon van der Walt, Assistant Manager, Trayon Campers

 

A logo that works

“The green-and-gold Australian Made logo is on every one of our products, as well as our point-of-sale materials, brochures, website and exhibitions stands, because it helps us sell - everyone knows it. It gives us an edge over our overseas competitors, because it’s a certification that we have, that they can’t get. For many years we had our own ‘Aussie’ logo but it was nowhere near as effective.” Andrew Moulder, Sales & Marketing Executive – Luus Industries 

Website traffic that generates sales

“The Australian Made website generates a huge portion of our website traffic throughout the year. We have an online profile like all certified Australian Made businesses, but we also advertise on the website to increase our visibility to include prospects that aren’t necessarily looking for us, but like to buy Australian. It works. The Australian Made website has been one of our top two website traffic referrers every month for the past 12 months,” - Director, Karen Adie – Convict Bags 

A listing that generates leads

"We're absolutely loving being affiliated with Australian Made and seeing an increase in traffic coming from our listing on the site which is fantastic!" - Heather Wilkinson, Managing Director, At One Skincare 

 

 

Companies with 'buy local' procurement policies look for the logo

“The Australian Made logo is a way for us to communicate that our products are made here. It is seen as a good fit for our retail customers, many of which are pushing an Australian Made approach, and end consumers see the logo is a symbol of quality assurance too.”  - Ralph Wilson, Managing Director – Willow Ware 

The Australian Made logo as a marketing tool for export

“One of the keys to improving our overseas sales is to ensure that potential buyers are aware of the origin of our product. We’ve found the logo to be very helpful in letting our customers know that our beers, like our company, are 100% Australian and this has proved to be an excellent marketing tool for us.” Glenn Cooper, Director – Coopers Brewery

Helping market Australian products to the world

“Certifying our products as Australian Made has helped us market Hum Honey to the world – being promoted on the Australian Made website and social media platforms has helped drive traffic through to our own digital platforms, and generated sales,” - Leisa Sams – Hum Honey

A symbol for manufacturing compliance, commitment to local jobs and local reinvestment

 “We heavily promote the logo on our products and marketing and communications materials, because it is inherent that if a product has been made in Australia, you can expect quality, safety, consistency and longer lifecycles,” Kari Armitage, Managing Director – Quarry Mining 

Customers are looking for the logo

"The Australian Made logo is highly sought after by customers and consumers alike," - Alastair McLaren, General Manager – SleepMaker

Access to exclusive advertising rates

"I’ve looked at advertising before, but it’s expensive for a small start-up to trial, so the special price the Australian Made Campaign negotiated for licensees in The Age's Christmas Gift Guide was a great opportunity to test the water in a peak buying season. I am absolutely delighted with the result.  The advert looked fantastic and the response matched that.  I’ve been inundated with orders and busy sending Australian Made Glamwraps off to every corner of Victoria and beyond!" Linda Bowes, Managing Director  - Glamwrap

Australian Made business profile drives SEO on Google

“I’m quoting for 60 Christmas gift hampers because my client Googled Australian Made hampers and my business came up via the Australian Made website. I’m excited!” Jill Morris, Owner – Simply Hampers

Online and social media combo delivers for Bubs n Bumps

“We recently advertised on the Australian Made website and found it was a great way to boost awareness of our unique product range. Referral traffic to our website increased and the social media element of the campaign was also particularly successful, resulting in an immediate spike in our product orders and Facebook following.” Nikki Dungar, Owner, Bubs n Bumps

An aid for point-of-sale conversion

“We use the Australian Made and Owned logo on all of our point-of-sale material and we find that that is a recognisable and sought after feature – it does help in generating sales, locally and in export markets,” - Bruce Hill, Managing Director – Bogaard Distributors

Chic Empire Ugg Boots drives traffic from www.australianmade.com.au

“The Australian Made digital package is effective in generating additional traffic from the Australian Made site to our own website, as well as increasing sales leads and creating export opportunities. The Australian Made, Australian Grown logo helps to distinguish our products from imported goods in the online environment, and gives our customers confidence that they are buying from a reputable supplier,” - Alexander Tsintsiper, Director - Chic Empire Ugg Boots

Domestic & international export success

“Australian consumers [and tourists] want to buy products made in Australia, and as a result, using the logo in domestic markets has worked really well. In international markets where consumers may not know what alpacas are, we find the logo is what sets us apart from our competition.” - Trevor Beuth, Managing Director –  Kelly & Windsor

Connecting businesses through Australian Made social networks

"I just wanted to follow up on the Facebook post last week, thanks very much for doing it. I was happy to see the number of people that liked and shared it. There were even a few comments which was good! Another thing that came of it was that I noticed a post about another licensee which shares a similar market – I have contacted the company and we may be able to work together. Keep up the good work." - Jamie Boyles, Director – Platypus Sprinkler

Tapping into Australia's patriotism

"We’ve found in recent years Australians have become very patriotic, so we thought [the logo] would be an added bonus to reinforce the message to consumers that what is in the box was actually caught in Australia. It has proven very successful.”  - Dylan Skinns, Marketing Manager – Austral Fisheries

Australian Made logo adds credibility to country-of-origin claims

"We know that consumers are positively influenced to purchase locally made products, and the logo adds credibility to our country-of-origin claims, so it plays a very important role in our marketing.”  - Allyn Beard, Director – A. H. Beard