Webinars: How to leverage the Australian Made logo

The Australian Made Campaign hosted a series of free webinar sessions in conjunction with the Australian Chambers of Commerce & Industry in May and June to help businesses leverage their 'Australian advantage'.

The free webinars explained how country-of-origin branding can help businesses market their products as authentically Australian, in Australia and overseas.

The sessions also informed businesses on how to make the most of their licence with the Australian Made Campaign.

Key topics covered:

•  Research on policies and preferences for Australian-made products
•  Current eligibility criteria for making ‘Made in Australia’ claims
•  The benefits of marketing your products as Australian, in Australia and overseas
•  How to access to Australia’s registered country-of-origin certification trademark, the Australian Made kangaroo logo

Click here to stream the free Business SA country-of-origin branding webinar.